E-Warranty Steadfast Advisory

Collaboration for Success between Zurich Insurance Malaysia Berhad and Financial Adviser Firms

On 26 March 2015, the Life Division of Zurich Insurance Malaysia Berhad (Zurich) hosted the launch and signing ceremony of a successful collaboration with its new Financial Adviser business partners after extending the invitation to all 19 approved Financial Adviser firms in the country.

The event kicked off with a warm welcome to some of the most respected Financial Advisers (FA) in the business present; followed by a brief introduction to the company. Audience were then treated to a video clip of Zurich Insurance Group’s Be the Best, and the latest Corporate Video highlighting Zurich in Malaysia.

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As Zurich’s Chief Executive Officer, Phil Smith took the stage, he explained the company’s growth goals in Malaysia, which is to double the business revenue in the medium term. By pursuing a multichannel strategy, Zurich is investing in capabilities to support the growth of its FA distribution channel. Phil Smith reassured the new business partners that Zurich is Reliable, Solid, Steady and Safe which should be reason enough to trust Zurich as a business partner in the long run.
Next to address the audience, AFA Founding Chairman and President, Alfred Sek who pointed out that the event was an important step to the development of FAs in Malaysia. Mr. Sek acknowledged the need to develop a sustainable business structure by establishing long term business relationship with Zurich, with strong belief that, “FAs will grow to be the future distribution channel for Life Insurance businesses in Malaysia”. He stressed that AFA hope to work more closely together with Zurich who will lend strong support to the AFA. As a token of appreciation, Phil Smith then presented Alfred Sek with a custom-made plaque to commemorate the event.


Assistant Vice President of Life Insurance Business, Khoong Huan Boon outlined the operations and functions of the new business support, stressing the speed, simplified and hassle-free processes which will serve to improve every FAs’ production.

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To mark the dawn of a new business era, Chief Officer – New Business Development, Daniel Toh outlined 2 points ‘Ease of Doing Business’, reaffirming the simplicity of doing business with Zurich. He went on to highlight how the special promotional campaign of FlexiLife Plus’ impressively high 8% extra allocation on first year basic regular premium, the highest seen in the market, will benefit FA customers. Mr. Toh reassured that Zurich now has a commitment to keep FAs engaged throughout the partnership.

The symbolic signing ceremony followed after the Chief Officer’s speech, as Zurich CEO Phil Smith joined Alfred Sek, who represented the association, on stage to sign on the backdrop symbolising Collaboration of Success between Zurich and AFA. Each FA then received a specially-made Zurich premium gift.

The evening ended on a high note, with dinner and refreshments to celebrate the Collaboration for Success between Zurich Insurance Malaysia’s Senior Management and Heads of Departments together with the key people of the Financial Adviser industry.


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